seo worst practice

The search engine optimization industry is a fascinating world. Here is my (ongoing) list of things you should avoid when building a website:

  • keyword stuffing
  • broken links
  • badly configured robots.txt
  • meta keywords
  • duplicate content
  • copied content
  • no content
  • no sitemap
  • no 301 redirects
  • slow page load
  • Flash
  • lots of javascript
  • automated title tags
  • no images
  • stolen images

Of course there are many more, some obvious and some not so obvious. Be careful out there! Sometimes it feels like the wild west.