I recently came across the book Always Be Testing: The Complete Guide to Google Website Optimizer written by Bryan Eisenberg, John Quarto-Vontivadar and Lisa T. Davis 1.
One of the key takeaways from the book for me was understanding the difference between testing, measuring and optimizing:
When you test, the purpose is to compare elements on your website, or elements of your campaigns, to see which variation is best in persuading your visitors to take the action you want them to take. That action could be anything including clicking a link, making a purchase, signing up for a newsletter, or even going from one page to another in your selling process. Testing involves configuring your site in either an A/B split testing format, or having different pages and making use of multivariate testing methods.
When you measure, you monitor what visitors do as they navigate your site. By using a web analytics program you can determine the key performance indicators such as site traffic, overall conversion rate, page rejections, length of time spent on a page, and so forth. These analytics (or measurements) help you evaluate where you have problems, which in turn helps you prioritize your testing.
When you optimize, you put your test results in place to improve your conversion rate. The output of an A/B split test or multivariate test is a determination of what works best (a so-called “winner”), but optimizing is more than just implementing the “winners” on your site. As you test and measure, you reinforce and refine the plans you developed to create your site or campaign. You grow more familiar with the nature and needs of your audience, which makes it possible for you to create more meaningful options to test so you can continue improving. Optimization requires a human element to access and interpret the “facts” from testing and measuring in order to lead it in more efficient directions.
Although the book was published in 2008 (which seems like decades in internet time) the concepts still survive and I’ll be sharing more insights in the future posts. I’ll also be sharing how these insights can be implemented in WordPress to help you test, measure and optimize your WordPress site.
Every now and then I come across a requirement where a client asks that their website be able to run with limited or no internet connection. This may be because it is being used as an intranet site, or that their internet access is restricted, or for some other reason.
As WordPress can run locally this isn’t a problem except for those instances where the site relies on external resources – such as fonts. As a result it is then necessary to include the font files as part of the WordPress theme and not have to rely on third-party providers like Google Fonts.
It is possible to go to Google Fonts and download the font files that you need. Navigate to Google Fonts and search for the font that you require. Select the weights you want and in the right-hand corner of the screen you will see a small arrow that will allow you to download the font to your computer:
It is interesting to note that Google Fonts pops up a warning saying that you do not need to download the font to use it on your webpages, which is true, as you can just link to their site, but we are trying to avoid doing that:
The problem with downloading your selected fonts from Google is that all you get are the web fonts. In order to enable local web fonts, you also need to provide the CSS so the browser knows how to use the specific font files. Different browsers use different font types and so you need to serve up all the information about each font in a proper CSS file. Unfortunately, Google Fonts doesn’t generate the CSS for you, but fortunately there is a service that does.
Google webfonts helper
Google Webfonts Helper uses the Google Fonts API to get both the font files and also generates the necessary CSS for everything to work.
So rather than download the fonts directly from the Google Fonts directory is it better to head over the the Google Webfonts Helper website and download them from there.
Once there you can search for the fonts you want and then select the style weights that you require and the CSS will be automatically generated for you.
You can then copy and paste the CSS and download the webfonts zip file:
One tip is that you may want to customize the folder prefix to point to where you are going to store the font files.
The final step (if you are using WordPress) is to remember to enqueue the fonts in functions.php
Sketchnotes from a talk by Mary Lea “Digital Literacies: Exploring textual practices in a digital higher education”
Teachers give an assignment and then grade the submission
But what about the stuff in the middle?
What happens between giving an assignment and grading the assignment? Do teachers see what happens? Do students share what happens? Do we talk about what happens during this process? do we know what is there? What is in the middle?
Very little attention is paid to the middle of the assignment sandwich!
So what can we do about it? Well we can make it visible. We can share it. We can talk about it. Maybe even get the students to submit it with their assignment.